We believe that:
#1) Sexuality is an essential natural and healthy part of being human; we as humans are sexual beings lifelong, from conception to death.
#2) Sexual rights are human rights; all adult sexual expression is acceptble, as long as it is with consent and without intentional harm.
#3) Every person deserves to choose whether, how and with whom they wish to express their sexuality, alone and/or with a partner.
#4) Every person deserves to and can have the sexual aspects of one’s life become realized; every person also has the obligation to take responsibility for their sexual actions and the impact on self, others and the global environment.
#5) People do not get rid of parts of themselves as sexual beings; they learn how to embrace and accept those aspects of self.
#6) Most practitioners of medicine and mental health care are inadequately trained and prepared to meet the sexual needs of their patients.
#7) Sex coaching is a direct, powerful and transformational pathway to sexual healing, sexual wellness and sexual success.
#8) Being a sex coach is one of the highest professions one can choose, allowing the sex coach to clear oneself first, then to become the greatest container for the sexual well-being of clients.
#9) We as sex coaches serve as role models for sex-positivity, sexual empowerment, sexual health and sexual success to the world.
#10) We as sex coaches must give back to the global community and advocate for sexual well-being and sexual freedom wherever we can have a positive influence.
Code of Ethics: We uphold the Code of Ethical Standards and Values of several organizations, including: The basic tenets for ethical standards at the American Association of Sexuality Educators, Counselors and Therapists with the exception: We uphold the right for sex coaches who are trained and certified by the World Association of Sex Coaches to use healing and appropriate touch. The World Association of Sexual Health Declaration of Sexual Rights The Woodhull Sexual Freedom Alliance The beliefs, credos and practices of other well-regarded organizations, such as SIECUS, Planned Parenthood, World Health Organization and other human/sexual rights groups advocating for sexual rights, sexual wellness and freedom.