Dr. Claude A. Cruz: Enriching lives through sexuality

Clinical Sexologist
Sex Coach
Sex Expert

Biography, Degrees and Certifications:

• Institute for Advanced Study of Human Sexuality, Ph.D. in Human Sexuality, June 2015
• Sex Coach U (online), March 2014, Professional Sex Coach Certification
• University of Illinois- Urbana, joint M.S., 1976, Electrical and Biomedical Engineering
As a clinical sexologist and sex and intimacy coach, I bring strong coaching, communication and analytical skills to my work with my clients. The empathy and compassion that I use in coaching are complemented by the scientific and analytical skills that I developed during my prior 35-year career as a distinguished engineer. This allows me to support my clients with an unusual holistic head-and-heart approach to addressing their desires and concerns.

Professional Philosophy:

I strongly believe that human sexuality is a gift that can and should bring great richness to individuals’ lives. I practice a unified approach to sexuality, sensuality and intimacy, which I refer to as “Loving Softly”. That approach spans the 5 facets of sex coaching that are addressed in Dr. Patti Britton’s “MEBES” model of coaching: Mind, Emotions, Body and Body image, Energy, and Spirituality. I recognize that every client’s circumstances, nature and goals are unique, and I tailor my coaching program to each person. My goal is to give each client the information and support that they need in order to decide for themselves which sexual path is right for them.


$130 for a 50-minute session, or $415 for a package of 4 sessions (20% discount). Other arrangements can be negotiated.

Range of Services/Programs Offered:

I offer one-on-one coaching sessions for individuals, as well as sessions for couples. I also develop and offer both classes and interactive workshops for small groups of up to 25 people. (I prefer to work in small groups, where I can fully attune myself to the needs and desires of each individual in the group.)

Areas of Specialization:

While mine is a general sex and intimacy coaching practice, I specialize in working with heterosexual women who seek to embrace and “liberate” their wonderful sexuality. I also focus on the needs of sex-positive heterosexual couples who wish to explore and expand their sexual connection; with men who would like to understand and better please the women in their lives; and with older heterosexual individuals and couples who want to retain a vital and life-affirming sexuality.

Primary Audiences Served:

Heterosexual women, sex-positive heterosexual couples, “woman-focused” men, older heterosexual couples

Opening Hours
















Our Address:

Troutdale, Oregon 97060 United States