What Aspiring Sex Coaches Have in Common

What Aspiring Sex Coaches Have in Common

By Dr. Janet Hastings Morrison, World Association of Sex Coaches Certified Sex Coach and Curriculum Director for Sex Coach University

Sex coaching is a relatively new profession and is desperately needed in our world that stigmatizes sexuality.  It blends the understanding of sexology (what people do sexually and how they think and feel about it) with the client-focused methodology of coaching. This helps guide the client to their desired sexual results. As Curriculum Director for Sex Coach University (cofounded by Dr. Patti Britton and the late Dr. Robert Dunlap), I have been in a position to hear the stories of hundreds of individuals who study sex coaching, and I have found certain commonalities amongst those who pursue this vocation.


Aspiring sex coaches state that they have been interested in sex for as long as they can remember. Friends and acquaintances naturally gravitate toward them and share their intimate secrets, knowing they will get a nonjudgmental response.

Aspiring sex coaches tell stories of how they were inspired by a sexological icon, such as Dr. Ruth or Dan Savage. They often first explored sex therapy but weren’t satisfied with its pathological views and constraints. Once they discovered sex coaching, they knew they had found the healing approach that they were looking for.

Values and Beliefs

Aspiring sex coaches believe that sexual rights are human rights. They want to provide comprehensive sexuality education, because they know people are not getting accurate information that would result in safer and more pleasurable sexual experiences.

Aspiring sex coaches are open to personal growth. Many have overcome negative sexual situations and want to either help people prevent or heal from similar experiences.

Aspiring sex coaches believe in professionalism, integrity, ethics, and diversity. They feel passion in their life purpose and show pride in what they do.


Aspiring sex coaches can be anywhere from 18 to 88 years of age. Many are middle-aged and this is their second profession.


Aspiring sex coaches are curious, creative, and nonjudgmental. They are self-aware and are willing to grow, to explore, and to expand their point of view.

Aspiring sex coaches are healers, empaths, and intuitives. They prefer the nonpathological approach to help others move past the stigma and shame of sexuality. They relish the idea of working with healthy people, exploring what is right, not what is wrong.

It has been an honor and a privilege to be part of such an amazing group of people who exemplify integrity, compassion, and love, and who make the world a better place by their presence. If you see yourself in the above description and are not currently a certified sex coach, check out SCU and see if this path is right for you!